What Does Clean Label Really Mean?
A clean label means transparency and simplicity — food made with natural, recognizable ingredients and no unnecessary additives.
It empowers families to make informed, healthier choices by knowing exactly what goes into their food.
Our Clean Label Promise
Is Your Daily Bread as Healthy as It Claims?
Traditionally, bread was made with simple, wholesome ingredients — each playing a vital role in nutrition and taste.
Water
Hydrates flour and forms the dough.
Yeast
Natural leavening for light, airy bread.
Cane Sugar
Supports fermentation and flavour.
Salt
Balances taste and strengthens structure.
Whole Wheat Flour
Provides fibre, nutrition, and structure.
Rice Bran Oil
Adds softness and healthy fats.
Despite this simple recipe, most breads sold today contain a long list of unnecessary additives such as preservatives, artificial colors, and palm oil, added to enhance softness and prolong shelf life. This turns a naturally wholesome food into something far more complicated.